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marketing solutions designed for performance

about us

From concept to activation, we help ambitious brands engage smarter. TOTEM is the newest branch of ONYS Group, created to complete a unique creative ecosystem alongside Packtory (branding & packaging) and Archigram (retail & spatial design). We specialize in Alternative Marketing — where storytelling, tech and creativity meet. From immersive brand activations to advergames, AR/VR experiences, and interactive retail setups, we design phygital journeys that break the mold. At TOTEM, we help ambitious brands build deeper, strategic connections — online, on-site, and everywhere in between. We don't just create campaigns. We create moments people remember.

Boule d'Or brand logo in silver oval shape
Dalia brand logo featuring gray text with a leaf accent and 'Depuis 1958' on a black oval background
Del Cielo brand logo in white text on black rounded rectangle background
El Mejor Chef logo with chef hat and circular design
Le Fumet de L'Atlas logo with French text 'Un Océan de Saveurs' and emblem on top
Magix logo in bold white text with black outline on black oval, featuring two star accents above the letter 'x'
Marine logo featuring a stylized sailing ship above bold text and French phrase 'Plaisir des petits et des grands' on nautical-themed design
Marrakech logo with 'Premium Quality' text and year 1986 in black and white design
Logo of Maxis Maison
Logo of Valencia
Oland brand logo in a triangular shape with blue script text
Samar Café circular logo with text 'Matire Torrefacteur Depuis 1983' surrounding the brand name

Experience We Build

Vector illustration of a minimalist masonry wall shape with a smooth gradient outline from blue to red on a white background
Yoplait YOP Sensation red fruit flavored yogurt drink banner with images of strawberries, blueberries, and raspberries, and text "Bon comme un Yoplait" and "Arôme Naturel"
Jibal Smarty strawberry yogurt cup featuring Tweety Bird and Taz from Looney Tunes on bright yellow background with delicious new flavor text
Three bottles of Jibal flavored drinks including mango, muesli aloe vera, and strawberry flavors with nuts and fruits splash against a mountain landscape background.
Jibal Raibi pomegranate flavored yogurt drink surrounded by pink splash heart shape and fresh pomegranate fruit
Marrakech FRUT orange juice bottle on green background with the slogan "It's FRUT time, it's FUN time!" and logo in the corner
Jibal Smarty promotional display featuring a colorful prize wheel and a boy wearing a face mask giving a thumbs up against a yellow background
Oland original cheese spread with creamy cheese on bread, packaging, and green mountain landscape background showing vitamins and minerals benefits
Two jars of Maxwell House Smooth Blend coffee with a cup of coffee in the foreground, featuring French text promoting rich taste and aroma.
Sidi Harazem 1.5L mineral water bottle labeled "Eau Minérale Naturelle" with mountains and cloudy sky in background
Magix laundry detergent bottle next to a washing machine with a blue background and promotional text
Samar Café aluminium coffee capsules Ristretto Espresso No.12 and Lungo Intenso No.8 with cup of espresso
Close-up of a hand holding a black smartphone horizontally with a blank white screen Animated gif showing characters in combat and car racing scenes from various video games in different environments

advergame

We don’t just create games, we build brand worlds you can step into. Our advergames and immersive experiences are designed to entertain, engage and convert without ever feeling like advertising. From custom mini-games to AR filters, VR journeys, and interactive store activations, we turn attention into action. Playable, shareable, unforgettable: this is how we turn users into players, and players into fans. Engagement isn’t passive anymore.

It’s immersive and memorable. Let’s play !